It’s Showtime at Your Library
Branding | Marketing Campaign![](https://freight.cargo.site/t/original/i/e7d8b4b66fdaff56f52c156461a95cf851aedf37208a3d9f7d87989446862f73/ITS_SHOWTIME_white_background.gif)
This is a literacy campaign for the Summer Reading Program, the largest literacy program that takes place every summer at the Anaheim Public Library.
I was tasked with creating branding for the theme "It’s Showtime at Your Library," along with other marketing collateral such as a promotional video, reading log, event schedule, bus ad, and t-shirt. Performances and educational activities were organized by the library staff. Our young patrons also performed a small musical at the end of the program.
I was tasked with creating branding for the theme "It’s Showtime at Your Library," along with other marketing collateral such as a promotional video, reading log, event schedule, bus ad, and t-shirt. Performances and educational activities were organized by the library staff. Our young patrons also performed a small musical at the end of the program.
![](https://freight.cargo.site/t/original/i/58d71c9e0a2544ee42eaf8a492d1e524e391586d08200a47e71d7800772ccd07/Showtime_graphic_assets.jpg)
![](https://freight.cargo.site/t/original/i/bd17166a85d2ef4287a21e0eb26da9c89d802d3e48d3b2eb662a9d1182c34090/singer.jpg)
![](https://freight.cargo.site/t/original/i/aa74bc441458ed82436559b4a43db69b38defc90ecc69199ab7c88d8d0f50988/director.jpg)
![](https://freight.cargo.site/t/original/i/d10659fea70427b5df5475836e666e237f0f842c52f256eaf54b1714ba1690eb/photo_collage-05.jpg)
![](https://freight.cargo.site/t/original/i/35f7c62ca3cf7c547d05a7ede4c4476ce1eb9e9ef2baf142c4b4b69f2b433a85/photo_collage-04.jpg)
![](https://freight.cargo.site/t/original/i/e5097656d552d7387beae8c69c8d5b83cb2233f185caab7fd1dbdc81275b882e/photo_collage-02.jpg)
![](https://freight.cargo.site/t/original/i/16a5d72d3180e3402b5c68421504c117be0639eeda67f3dcf1079a231d127646/photo_collage-03.jpg)
![](https://freight.cargo.site/t/original/i/e82339d413dca5aa3fadb15893c59b0ba6add5a7ede39946d5e50ea89f2cdc6f/photo_collage-06.jpg)
︎
Back to Top