Ethereal Sportswear
Art Direction | Branding
I was tasked with creating a new branding identity for an apparel brand aiming to establish a sub-brand that caters to a broader female fitness community. Through this new sub-brand, we celebrate each woman's unique beauty and empower her to achieve success in any health and well-being goal she sets out for herself.
I have developed this stylescape to illustrate the potential branding direction that this new sub-brand could adopt to empower female athletes to discover the strength within them.
I have developed this stylescape to illustrate the potential branding direction that this new sub-brand could adopt to empower female athletes to discover the strength within them.
Agency: Channel Bakers
Client: Aoxjox
![](https://freight.cargo.site/t/original/i/b3f6970d543f16084e1ba9e9f658019801104083be1742e748b8a29764773220/Ethereal_01.jpg)
![](https://freight.cargo.site/t/original/i/3cab2204ab6f566b323c21e3f45203765353d77428c81f966aa9c69d3f83fff8/Ethereal_02.jpg)
![](https://freight.cargo.site/t/original/i/ad5a65faf72161df2310b3c31d74c293e3c7814fcf7ce190e6dd06ef74a525d5/Ethereal_03.jpg)
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