Ethereal Sportswear

Art Direction | Branding

I was tasked with creating a new branding identity for an apparel brand aiming to establish a sub-brand that caters to a broader female fitness community. Through this new sub-brand, we celebrate each woman's unique beauty and empower her to achieve success in any health and well-being goal she sets out for herself.

I have developed this stylescape to illustrate the potential branding direction that this new sub-brand could adopt to empower female athletes to discover the strength within them.

Agency: Channel Bakers
Client: Aoxjox

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