Ethereal Sportswear

I am tasked to create new a branding identiy for an apparel brand that wants to build a new sub-brand to serve a broader female fitness community.

Through this new sub-brand, we celebrates each women's unique beauty and empower her reach for success in reaching any goal she sets out relative towards health & wellbeing.

I developed this stylescape on the potentical branding direction this new sub-brand could take to empower female athletes to discover the strength within them.